Evaluation study of campaign activities developed by the Dutch Cancer Society, considering UV-radiation protection and public support for smoke cessation in the Netherlands for the prevention of skin- and lung cancer.
Ph.D: researcher: Karlijn Thoonen
Supervisors: Prof. dr. Hein de Vries, dr. Liesbeth van Osch and dr. Francine Schneider
Funding: The Dutch Cancer Society (KWF Kankerbestrijding)
Objective: The purpose of this study is to evaluate the effectiveness of various campaigns from the Dutch Cancer Society considering Ultraviolet (UV) radiation protection and public support for smoke cessation, for respectively the prevention of skin- and lung cancer. The I-change model is being used to predict and evaluate healthy and unhealthy behavior among Dutch respondents. Furthermore, with use of the data retrieved from this study, additional studies will take place in the future about interesting factors within the subjects of sun protection and public support for the prevention of smoking.
Method: The aimed duration for both UV-protection and smoke cessation studies is three years, from 2015 until 2018, in which both longitudinal as well as cross-sectional designs are being used. Within the studies, baseline and follow-up measurements are being performed with population panels retrieved from KANTAR TNS. Population objectives are n=1000 for the longitudinal studies and n=150 for cross-sectional studies (according to the Solomon four group design). Effect evaluations for both campaign subjects are being conducted with integration of the I-change model as well as process evaluations, that are being examined in terms of reach and appraisal about specific programs and activities developed by the Dutch Cancer Society (e.g. in the media or in public areas).